Material Culture
The characterization of shop owners 店長のキャラクター化
We can find several shops where the owners have made their own likeness into mascot-like characters. Here are two examples from Osaka. One for a shop for a ramen shop, the other for a shop that specializes in “vitality” drinks.
Roadside community map 地区案内図
Warmth of the sun on a winter day 日ざしに暖かさが感じられる
Fire truck greets the New Year 正月を迎える消防車
Snowingenuity 雪遊び発明の才
Truck Art デコトラ
The truck is king of the road in Japan. And there is a special breed of truck that is both distinctively fearsome, yet elegant: kind of like Las Vegas on wheels. These trucks are called decotora, which is a melded abbreviation of the words “decorated” and “truck”. Decotora can be seen all throughout Japan though it is said that the original decotora was driven by a trucker from Aomori prefecture. Continue reading
Traffic Safety Scarecrows 案山子 (かかし) from Akita prefecture
Itasha (Anime Cars) 痛車
Anime Cars, known as itasha 痛車 (compound of the word itai 痛い meaning “pain” coupled with the sha 車 meaning, in this case, “auto”). Itasha are automobiles decorated with manga and anime logos, characters, and so forth. The meaning of the name itasha then is in effect expressing the idea that the cars being so unabashedly adorned actually hurt the sensibilities (of even the otaku, fan). Continue reading